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Invisible Influence

The Hidden Forces That Shape Behavior

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“ With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior. ” –Robert Cialdini, author of Influence

“ If you want to know what really influences your behavior, read Jonah Berger’s latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read! ” –William Ury, author of Getting to Yes with Yourself

“ As he did with Contagious, Jonah Berger takes us deep beneath the surface of things, with mesmerizing results. Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world. ” –Arianna Huffington, author of Thrive

“ Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world. ” –Charles Duhigg, author of The Power of Habit

“ From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging. ” –Amy Cuddy, author of Presence

“ Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how. A terrific, insightful read. ” –Tony Hsieh, CEO of Zappos

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Some of the organizations Jonah has worked with include: